There are seven things to consider before hiring your next Digital Marketing Agency which offers exclusive SEO services.
Look at an SEO company's website to determine whether they specialize in any particular sector, area, or service line. They may discuss what to expect from each service as well as case studies. Examine their honors and certificates to see whether they can back up their claims.
Because SEO is such a subjective service, it's vital to look into what an SEO agency has done in the past. Otherwise, a customer may be unsatisfied. Check out review sites like Google and Facebook, as well as portfolios of digital firms like Design Rush, Clutch, and UpCity, to get reviews and more information about the SEO companies you're considering. There's a chance you'll find someone else with whom to compete!
Examine the specifics of what an SEO business has done for previous clients before choosing them. You may get a basic feel of their approach and the kind of outcomes their clients achieve by looking at their portfolio and case studies. You may also find out how they combine SEO with other services like pay-per-click (PPC), social media, and site design.
If the SEO company's portfolio isn't easily visible on their website, you can try asking them for one. This allows you to flip through the pages and see a real-life representation of what you're getting. It will provide you with a tangible and visual representation of what an SEO strategy would include.
It's doubtful that front-line personnel will be devoted to providing excellent customer service if they don't have a deep understanding of the company's spirit or are separated from the company's goal. It's important to keep in mind that SEO firms might have a variety of organizational structures. For example, at Thrive, we allocate one SEO specialist to each customer who serves as both the project manager and the SEO specialist to eliminate any misunderstandings or misunderstanding caused by having many key contacts inside the organization. Depending on your basic principles, you might want to work with a group that is involved in the community and gives back.
SEO is also a service that may be approached in a variety of ways.
See what they're up to by visiting their Facebook and LinkedIn accounts. Read a couple of their blog posts and sign up for their email newsletter. This will give you a notion of their tone because blogs and social media typically reflect the business's less formal tone. Examining the materials they supply might also reveal their expertise and priorities. Keep in mind that the target audience or followers of an agency are generally other people in the advertising and marketing industry. If the material doesn't feel personalized to you, don't be shocked.
Some agencies work on an hourly basis, while others may lock you into a 6-month contract. Inquire about their rates and the expected deliverables for that amount, just as you would with other sorts of contractors. You may check the pricing of other SEO firms to ensure that they are delivering fair pricing. You'd want to shop around to make sure you're getting the greatest bargain for your money if you were getting landscaping done for your house or purchasing a piece of new technological equipment, right? Similarly, while looking for digital marketing services, you should make some comparisons. Pricing plays a crucial role in your decision-making process.
Before signing a contract, it's critical to meet with the SEO Agency you're considering. You may even ask an SEO specialist to join the call so you can learn more about the process and meet the person you'll be working with daily. Some agencies may supply you with a free website audit or preliminary keyword and competition statistics before you commit to engaging with them. This can be quite beneficial if you haven't done your research or don't have access to the premium tools.