Thu, 13 May 2021

5 Essential B2B Marketing Strategies

29 Apr 2021, 18:02 GMT+10

1) Social Media

Research indicates that over 60% of buyers use social media to research new service providers. This makes social media a better source of information than referrals and recommendations.

Social media has transformed the nature of referral marketing. A recent study reported that 17% of expertise-based referrals were made through interactions on social media.

Your reputation, expertise, and content become even more reachable through social media. It enables networking and helps connect you with valuable connections and influencers and monitor your brand through social listening.

2) Marketing Automation

Marketing automation uses technology to automate high-touch, repetitive manual processes. These systems provide you with one central, automated platform for creating, managing, and measuring your online marketing campaigns and programs.

You need to choose the right marketing automation software as it is crucial to find the right solution for your firm. Consider the size, complexity, and scalability of potential solutions to ensure they fit your requirements.

For example, thanks to technology, you no longer have to worry about how to find someone's email. Tools like have helped tons of businesses find the emails of literally anybody.

3) Customer Relation Management Systems (CRM) And Lead Nurturing

Customers Relationship Management Systems (CRM) are essential software that businesses use to manage opportunities and track client information. Companies can use CRM systems across departments to simplify synchronization efforts since they store data about opportunities and clients, including specific interactions with them. Therefore, no matter how sophisticated your operations grow, a CRM will help you stay organized and connected

When it comes to lead nurturing, your website is only one part of the puzzle. Targeted, analytics-driven email marketing campaigns are another tool you can use to send specific soft and hard offers tailored toward a buyer's particular place in the buying process.

Therefore, automated email marketing enables you to send more targeted offers to segments within your audience over a certain length of time. This drives closer customer engagement, educating them further through continual, relevant content and offers.

4) Analytics

The best way to evaluate results is to analyze the right metrics. These are tools you must put in place to gather accurate data on all your efforts, from your website to your social media postings, to your SEO.

Google Analytics is the go-to tool for looking at your site traffic. While tools like Hootsuite give you detailed information on your social media analytics.

Analytics and testing reveal what works and what does not. Get the most from them by transforming your marketing from an art form into a science that drives your business forward.

A business can use services such as to find the emails of specific individuals within an industry in one second. With the use of Big Data and Machine Learning Algorithms, all you need to collect someone's email address is their first name, their last name, and their company domain.

5) Niche-Driven Strategy

Research consistently shows that one of the most important business considerations is specialization and niche targeting. The fastest-growing companies tend to be specialists in a narrow niche. The industry you choose should be one that you understand thoroughly, one that you can prove to be a leader and expert in.

Your marketing efforts become more straightforward with specialization because it's easier to differentiate yourself from the competition and enables you to stand out from the rest.

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