Gone are the days when geographical boundaries limited human interaction. Before the internet, people could only meet physically, which restricted how often we could meet. Nevertheless, modern technology has enabled people to interact with each other no matter how far. While this revolution in communication is excellent for personal use, its benefits go far beyond individual applications. For businesses, the ability to effectively communicate with clients and stakeholders on a global scale opens up new doors and possibilities. Through webinars, enterprises can host exciting online presentations, seminars, workshops, or lectures that promote it. These engaging webinars can go a long way in attracting potential clients and increasing brand awareness.
Webinars have been especially vital in the last few months due to the Coronavirus pandemic. Event planners and organizers have had to cancel countless functions due to the restrictions posed on social gatherings. Nevertheless, many companies were able to utilize webinars as a substitute. For this reason, they didn't have to deviate from their calendar, which could potentially lose them money. Despite the many advantages these tools have, not many people know how to plan a webinar. If you're one of them, worry not. This article explores how you can properly make an engaging webinar.
Select the Right Topic
Before putting anything down on paper, you must first think of the topic you intend to discuss. A simple rule of thumb to keep in mind is that your webinar has to add value to the audience. Consider your business and the position it plays in society. Educational topics tend to have the highest impact on audiences; therefore, it would be wise to make your webinar as educational as possible. Even so, remember that your webinar should also be engaging and fun. Giving a dull lecture through the internet can be detrimental to your business and brand. Lastly, selecting a topic beforehand enables you to assign roles to members of your team.
Pick A Suitable Format
When looking to host a webinar, you have countless options in the format you wish to use. The most common types of webinar formats include Q&As, panel discussions, interviews, and presentations. Ensure you pick a suitable model considering your company and how you'd like people to see it.
Select A Webinar Tool
There are countless webinar hosting platforms on the internet, both paid and free. Finding the most appropriate one could make or break your entire webinar. Therefore, a lot of thought needs to go into picking out a webinar tool. Some of the main factors to consider when choosing a webinar tool include; the size of your audience, cost, and ease of use. It's also crucial to ensure the instrument you intend on using can handle the type of webinar you want to host.
Create the Content
Once you find the topic, format, and webinar tool you want to use, you can now create the webinar content. Depending on the type of webinar you are looking to host, gather the necessary information and make all preparations required. For instance, if you wish to host a panel discussion, brief all the speakers you want to include and outline the topics you'll address. Also, this is when you should work on your slides and any other presentation tools you'll use.
Schedule Your Webinar
One of the final steps when planning a webinar is picking out when you want the event to happen. One crucial consideration when scheduling your webinar is where most of the people in your audience live. If you have any people attending your webinar from overseas, consider their time zone to ensure your webinar doesn't deprive them of sleep. It's also vital to pick out a day of the week that doesn't conflict with people's schedules.
Promote Your Webinar
Lastly, use all available means to advertise your webinar. People won't attend your webinar if they don't know it's happening.
Webinars are an effective alternative to live events. If you're new to this and wish to create one for yourself, the tips above can help point you in the right direction.