Okay, so you have finally decided to develop a mobile app for your small business. That's pretty awesome. In this competitive business world, creating a mobile app that has a killer design and performs well is indispensable to make your brand stand out from the crowd. Mobile apps with poor design and bad user experience won't succeed.
Believe it or not, the design is an important part of a mobile app development project that is essential for a project's success. When users download your app, they want a neat and clean design, unique features, and a stellar user experience.
The mobile app design and development team should be aware of app's user interface patterns and user experience components. Many app designers and software developers want to achieve the goal of providing users with a satisfying experience and encourage them to come back for more features. If you have a unique mobile app idea and are all set to design a functional app. Here are some helpful mobile UI/UX design tips and user-centric design practices for creating a user-friendly and intuitive mobile app design.
1. User-Centered Design Approach
When it comes to designing a mobile app, it is important to come up with a design that allows users to easily understand the navigation of the app. Stick with the common design elements and touch targets users are familiar with, don't go for a design that makes it difficult for users to use your app. For instance, if they swipe their finger, they want the next screen, if they touch the home screen button, they want the main screen, if they press the hamburger icon, they want to see the menu, and so on.
Tech-savvy people associate certain images and icons with what they have seen in most popular mobile apps. So, stick to the common image icons, design elements, and touch gestures to make it user friendly.
2. Choose the Right Color Scheme
Choosing the right color scheme is one of the most important decisions app designers have to make. You can't overlook the importance of colors in apps. The right color scheme can set the mood of your app and make users interact with design elements and understand the important functions of the app.
Mobile app designers can go for custom color palettes or traditional color palettes. It is advised to choose the one that perfectly matches mobile app usability. There are some famous color schemes that app designers can use for creating mobile app's user interface design.
- Analogous scheme
- Monochromatic scheme
- Triadic scheme
- Complementary color scheme
- Compound color scheme
- Custom color scheme
3. Keep Screen Size in Mind
Mobile devices come in different sizes, shapes, and resolutions. Therefore, mobile app designers need to consider screen size and resolution in mind to deliver a seamless and memorable user experience. Today's consumers use tablets, smartwatches, smart TVs, and other technological gadgets to access mobile apps. Your mobile app and custom software development team needs to make sure it is optimized for every screen size and type to provide a great UX.
4. Loading Speed Matters a lot
While designing a mobile app, it is important to keep loading speed in mind. Don't go for a design that is too complex and make people abandon your app. Try to keep the design simple yet attractive. Don't try to jampack your app with too many design elements and animations. It will only make your app design complex and difficult to load. It will also create a negative impact on the user experience as well as on the conversion rate. So, focus on simplifying your app design by eliminating unnecessary elements, which will eventually improve the user experience and reduce the bounce rate.
5. Use Animations to Provide Feedback
Providing clear visual feedback is important to communicate to users what is happening in the app. Using animations is a worthwhile way to inform users that the action is processed, completed, or failed. Using animated buttons, tick and cross signs, toggles, switches can be used to inform users if the action is working or not. When users are informed about the levels of progress, it provides a positive user experience while increasing the app retention rate.
6. Easy to Use Navigation
What's the point of creating a visually appealing user interface design if users find it difficult to use and can't find the desired product? Navigation is one of the most important elements of your mobile app design that can make or break your app. Try to make navigation as easy as possible so that users can easily navigate through the product.
Go for the hamburger navigation, which is the most famous and simple navigation an option that can accommodate a large number of navigation options by freeing up screen real estate. Don't forget to add a search box to give app users the freedom to search for whatever they want.
7. Use Prototyping Tools
Before you build a mobile app, it is advised to create a structure for your app so that you can easily organize all the content and design elements. With the help of the right mobile app wireframing and mockup tools, you can come up with an interactive and killer app design. Thanks to the famous mobile app prototyping tools that you can use for the mobile app development process.
• Fluid UI
8. Mobile App Onboarding Flow
When users download your app, it is important to guide them on how to engage with your app. If they find it difficult to understand and interact with your app, they won't think for a second to delete your app. According to Statista, 25% of users used the app once after their installation. Therefore, creating an engaging onboarding experience is important to motivate users to keep using your app.
In order to get app users hooked, the onboarding flow matters most. Keep these points in mind to create a memorable onboarding experience:
- Communicate specific benefits
- Focus on the core functionality and features
- Add a call to action to encourage users to use your app
- Motivate users to register
- Allow users to interact with your app
That's All, Folks!
Designing an interactive mobile app that looks visually appealing and functions well is no easy feat. Whether you are thinking of designing or redesigning your mobile, hiring a mobile app development company in Dallas can help you come up with a user-friendly and interactive mobile app design.
For the past 8 years, Muneeb Qadar Siddiqui has been working in digital marketing with app development company Branex. He is also an expert in content marketing and works part-time as a trainer where he helps impart his skills to many in training.